Inhorgenta Munich had almost 30,000 visitors from 80 countries, the show reached the same level as the previous year. Around one third of the visitors came from abroad.
In its 41st edition on February 14 – 17, 2014, Inhorgenta Munich confirmed its importance as one of the leading international trade show and barometer of trends in affordable luxury. With almost 30,000 visitors from 80 countries, the show reached the same level as the previous year, around one third of the visitors came from abroad. Among the countries most strongly represented were Austria, Italy, Switzerland, the Netherlands, the Czech Republic and Great Britain. Especially strong growth was registered from Poland, Australia, Spain, India and China.
Klaus Dittrich, Chairman & CEO of Messe München International stated, “After a difficult business year for the industry, we felt a distinct upward trend at Inhorgenta Munich In particular, we enthused our customers with our experience-oriented concept, the lavish design of the halls, the Inspiration Lab and the high-quality program of seminars.”
This positive outcome is confirmed by the results of the survey conducted by Gelszus Messe-Marktforschung. 99 percent of visitors assessed the show as excellent, very good or good. Thus the excellent results from the previous year were surpassed once again. A further 91 percent praised the international character of the exhibitors. The visitors assessed the atmosphere in the halls and the high-quality surroundings very positively in every respect. 60 percent felt these aspects were excellent to very good, a further 35 percent good.
A total of 1,197 exhibitors presented their innovations and new products in the seven halls of INHORGENTA MUNICH 2014. The participation of international exhibitors developed positively: with 581 companies, their share increased to around 48 percent.
The seminar program also came off very well in the visitor survey.
This program was all about the future and it celebrated two successful premieres straightaway with the ‘International Pearl Forum’ – for which market experts traveled to Munich from all over the world – and the ‘Inspiration Lab Symposium’. The Inspiration Lab is an interdisciplinary creative forum for designers, scientists, artists and architects and it will be continued after the trade show. The ideas developed by it will be integrated into Inhorgenta Munich 2015.
The next Inhorgenta Munich takes place on February 20 – 23, 2015 at the exhibition center of Messe München.