The Swiss luxury watch manufacturer IWC Schaffhausen opened its renewed boutique with a special occasion with the attendance of VIP guests from business and art world and society. IWC brings the same concept that is used in Hong Kong and Schaffhausen to İstanbul at its fully renewed boutique which is located at Nisantasi Altin Street. Guests appreciated the ambiance of the boutique which the consumers will feel IWC’s distinctive, sophisticated and charming spirit as soon as they step in.
New store concept with its visual and acoustics features and lighting design entirely developed abroad reflects the spirit of IWC Schaffhausen’s unique stories that embraces its creative processes. At the new boutique which possesses Art Deco design elements you can trace IWC’s long-standing background, painstaking craftsmanship and engineering genius easily.
Every detail of the decoration designed bearing in mind consumers to make them feel this approach and make their shopping experience unforgettable.
All the decoration materials that is used in the new boutique supplied from different corners of the world and with its splendid marble and wooden details you can feel the matchless stories of every timepiece. Also the facade of the expanded boutique changed in the manner of the characteristic architectural approach and become more distinguishable.