The Swiss watchmaker JEANRICHARD becomes Global Partner as well as “Official Watch” of the emblematic London football club Arsenal FC of the English Premier League.
Football, just like watchmaking, is a Philosophy of Life. Team spirit, dedication and passion are common values; joining fans, players, collectors, watchmakers and everyone involved in the history and pioneering spirit of both. Jeanrichard and Arsenal on one common ground. It was therefore a natural decisionthat both organisations now embark on a new journey together.
What started off in 1886 in Woolwich when a group of factory workers got together to build the “Arsenal”, has gone on to form one of the most successful football teams in English and European history. Now, over 125 years later, the “Gunners” are not only known for their numerous achievements or their heritage. Arsène Wenger’s philosophy to find the best young talent and develop them into the stars of tomorrow is known the world over. Just as Arsenal is known to recruit and develop young talents, Daniel Jeanrichard, founder of the watch industry in the late seventeenth century, embarked on a journey to educate the next generation, promoting values nurturing his Philosophy of Life – passion for hard work, authenticity, fair play, team spirit, and loyalty amongst each other. Jeanrichard was careful to hand down the knowledge and the spirit of excellence to future generations, and played an important role in setting up an apprenticeship system that is active to this day.